Rhetorical analysis Essay Example | Topics and Well Written Essays - 1250 words - 1

Rhetorical analysis - Essay Example The author begins the article by introducing the opinion of some researchers and scientists regarding the role of physical activity in addressing obesity, which is a growing public health problem. It is explained here that exercise does help prevent obesity marginally and that the main issue that should be focused on is ‘unhealthy eating’. The author uses expert opinion, citing the British Journal of Sports Medicine, to give credibility to the argument. Counterpoints are used to show the difference between physical activity and unhealthy eating in terms of preventing obesity. The author appeals to the logic of the reader by demonstrating that physical activity is useless in preventing obesity if one continues with an unhealthy diet; for instance, he mentions that â€Å"while activity was a key part of staving off diseases such as diabetes, heart disease and dementia, its impact on obesity was minimal† (Triggle para 3), further stating that â€Å"excess sugar and carbohydrates were key† (Triggle para 4). Such appeal to logic is successful once backed up by expert knowledge. The second part of the article talks about how experts hold the food industry, as well as commercial ads, responsible for the growing misconception about the effectiveness of exercise in preventing obesity. The author appeals to the emotion of his readers by showing how the commercial and food industry has let the people down through misleading information and images. He uses imagery, through citing some common images like ‘Big Tobacco’, ‘junk food’, and ‘sugary drinks’, in order to make the appeal stronger. The statement of Dr. Aseem Malhotra, a cardiologist from London, is somewhat expressive: â€Å"An obese person does not need to do one iota of exercise to lose weight; they just need to eat less† (Triggle para 6). This statement makes one think how greatly people are deceived into thinking that physical activity alone can curb obesity. The call for misleading ads also

Sector Analysis Essay Example | Topics and Well Written Essays - 1500 words

Sector Analysis - Essay Example This is a dangerous sign, and many companies try to continuously update and innovate their business models in order to achieve success in terms of profitability and growth. Sector analysis is one of the new innovations that are being used by corporations and managers. It is a spin-off from Financialization. Financialization can be described as a process whereby financial markets and organizations dictate the economic policy of a country. In other words, Financialization is process where financial elites dictate the business policies formulation by the government. (Froud et al. 2006) Sector matrix defines the activity horizon of a company. As a result, it is sometimes also called â€Å"activity matrix†. Sector matrix is nothing but a representation of overall finances or revenues of a company coming into the business from its various areas of operations. The matrix is based on modern business and financial thinking. The old way of thinking about the supply was to consider it th e function of technology and product. The supply can only be increased if there are significant improvements in the production technology. This concept soon become obsolete and the new way of thinking was developed which stated that firm as a whole should be considered on the basis of its business model and various sources of income. A business usually makes money from diverse sources of profits and, hence, all of these sources should be taken into account before the supply and demand function of a business can be determined. Similarly, the old thinking about the demand was about winning the nameplate competition. It was all about improving or differentiating the brand from other competing brands in order to generate demand and make sales. However, the new way of thinking demand is about capturing the expenditure that consumers spend on substitutes and encouraging a complement product in order to increase the overall revenue of the firm. (Bowman & Singh 1993) The differentiating fac tors of the sector matrix and supply chain industry are that related products or complements are demanded together, therefore, a firm can achieve great success and double its sales if it starts producing complementary products. It is also believed that the firm operates in a boundary or in a particular sector. For example, a firm producing motor cars can produce car lubricants or wheels, but it will not immediately start a healthcare business. Hence, business models have boundaries. Similarly, a firm will try to enter into new businesses to lever its profits and in doing so there are chances that it may attract competition that may follow a similar matrix as this firm. However, it must be remembered that no existing firm exists in a particular matrix before the entry of this firm. The sector matrix can be explained more aptly by using two examples from different industries. The first example is taken from the Car Manufacturing Business and the second example is from Healthcare Busin ess. The reason for choosing these two sectors is to determine the applicability of the model in service and goods sector. This approach will check whether or not the model can be used for both goods and service sectors or whether or not this model is applicable for only one sector. (Brigham & Ehrhardt 2010) Example 1: Figure1: Sector Matrix of Car Assembly Source: (Froud et al. 2006) The above diagram shows that a car manufacturer exists in the upper left corner. This is unrewarding business because the industry is saturate and there are enough cars in the market that many people tend to buy used cars. This leads to demand substitution and demand for the firm’s products goes down. This has resulted in declining revenue for car

Implementing a Vision of learning Essay Example | Topics and Well Written Essays - 250 words

Implementing a Vision of learning - Essay Example Speculative ideas come to existence and opposition cannot be avoided. It is common for a school to have a social responsibility to its community. Some stakeholdrers may take this as a lkeeway to satisfay their own needs. For instance, if a school gets its supplies from the neighbourhood, some peoppel who are close to the new administration may want to be favored in tenders to supply some school needs. Bitterness, opposition and resentment m,ay arise if this is not met (Green, 2009). Gaining support is not an easy task. However, Green (2009) stipulates that confidence can be earned with time by setting standards right from the beginning. Democratization of ideas and acting through professional ethics lays a foundation that gives each stakeholder a mandate that is indispensable. Development of support at all levels from teachers, parents, students and the entire community is sound in letting them know their boundaries of operation. The partnership must however be meaningful so that no group feels aggrieved by the conditions. Accountability is very important. Operating through delegated legislation and holding each individual for their actions helps create a sense of ownership of the tasks that these people are involved in. it is mostly easy to identify and correct errors. This is necessary for effective development (Whitley,

St. Valentine's Day Massacre Movie Review Example | Topics and Well Written Essays - 250 words

St. Valentine's Day Massacre - Movie Review Example te ideas ad plans from his members, which is contrary, to Al Capone did in this case, accepting and going ahead with a ruthless and violent plan devised by one of his gang member. The leadership structure of Al Capone’s gang would be argued to have been somewhat organized and rule driven with clear tasks and goals. For instance, Al Capone’s goal was never to kill, eliminate, or take control of Moran’s gang but was to destabilize and weaken Moran’s gang and its perceived threat to the operations of Al Capone (Allen). This depicts a clear goal and task. In addition, organization in terms of leadership structure is also depicted and can be argued in the sense of leadership positions such an accountant position, which was the occupied by Jake â€Å"Greasy Thumb† Guzik, the distribution and sales and liquor a responsibility of Al Capone’s brother, Ralph, and the idea that gang members hoped to climb the leadership ranks. In terms of operation goals, Al Capone’s gang had clear ones, which included complete control of the flow of all illegal alcohol, prostitution business, with the goal of making huge profit margins. Al Capone gained his power from his mentor, Johnny Torrio who brought him from New York to Chicago to come and help in operating the network of gambling and brothel establishments (Allen). Al Capone used violence to ensure the dominance of his gang. In order to gain influence, Al Capone used his power to intimidate, and kill people opposed to his control or posed a threat to his business and gang. He managed to control almost all the alcohol flow and more than half the city through corruption, violence, intimidation, and organized

Managing Strategy Essay Example | Topics and Well Written Essays - 1250 words

Managing Strategy - Essay Example Introduction PESTEL is a model that considers the Political, Economic, Social, Technological, Environmental as well as legal aspect (Thomson & Strickland, 1998). It is considered as one of the models that can be successfully used particular for groups that are considered to be more private focused. Such groups may be victims of being oblivious to the effect of the external forces since their focus is laid on the internal forces. In studying the European Tour operation, PESTEL had been exhaustively practiced to arrive at the current status of the industry. Discussion According to the study, Political factors such as Government policies and trading policies were central to the growth. A case in point is the outcome of the competition authority clearance which witnessed the merger between Thomas Cook and the British Competitor MyTravel, an integrated international group. The economic situations and trends were also awakened the industry, where players like TUI responded to the actions o f Thomas Cook by the acquisition and merger with First Choice. These home economic situations and trends tighten the competition in the European Tour and Operation Industry. The economic situation was also concerned with the Industry specific factors where the Thomas Cook adopted flights that gave the customers choices of chartering plans rather than DO It-Yourself and thus assured security and good value for the vacationers. Economic factors such as interest rates also influenced the operations of players like TUI. This was witnessed where an anticipation of a sustained weakness of the pound against the Euro and the expected increase in unemployment made TUI to cut summer capacity by 27% to the British travelers in 2009. These economic factors also saw Thomas Cook undergo reorganization after experiencing continuing decrease in revenue. On consideration of the social factors, TUI got involved in low cost airline which was expected to get to the average families as well. TUI also go t itself different brands all over Europe and world at large to present different images in different environment, which they successfully did through travel agents as well as having there different brands of Tour operator selling not only fully packaged tours but also individual travels components. Competing Technological Development also shaped the tours operations in Europe. The observation that call centers and online bookings combined, in 2005 accounted for 25% of the sale gave an indication that technology had given the business of Tour operation a new face all together. This is also observed when online Travel Agencies are noted to have been moving quicker than the traditional Tour Operators who were seen to be going down the hill. The Literature also elaborates that tours operators no longer competes exclusively amongst themselves but face competition from online channels. The maturity of technology seemed to have played a very significant role in the development of tour ope ration in Europe. When it comes to environmental factors, clearly, Consumer buying patterns played a role in the determination of the progress of the industry the fact that a number of structural changes between US and UK. This was grounded on the understanding of the differences between the US markets and the European markets. The study notes that the Europeans take more vacations than Americans and that US travelers tend to be more independent and

Managers' encouragement of employee voice can lift well-being and Essay - 2

Managers' encouragement of employee voice can lift well-being and productivity. Discuss - Essay Example It has correspondingly been argued that employees should be provided with the opportunity to take part in the decision making process of the organization through supportive ideas, emphasising more on group decision-making systems (Townsend & et. al., 2012). This would result in delivering higher performance in the workplace along with the well-being of the employees and other organizational members, although subjected to various limitations identifiable in terms of time and complexities. In addition, such measures are also criticised to increase chances of team conflicts, owing to which, there has been various limitations in employee participation in organizational decision-making (Townsend & Wilkinson, 2014). However, the essay will critically analyze and provide an argumentative discussion regarding â€Å"Managers’ Encouragement of Employee Voice Can Lift Well-Being and Productivity†. It has often been considered that encouraging employee’s voice or allowing the employees to participate in the decision making process can lead to a high performance working environment and successful implementation of business activities within modern organisations. In support of this notion, Wilkinson & et. al. (2015) argue that various psychosocial aspects of the organisational environment along with physical elements of the employees can be encouraged through such measures ensuring that they are able to align their personal objectives better with the organisational goals. These psychosocial aspects may include job security, workload, stress, workload balance and job satisfaction while the physical elements may include health and safety of the employees. Contextually, employee voice can be either formal or informal depending upon the situation as well as the type of regulations being adopted by the organisation (Markey & Townsend, 2015). Formally, employees

Discussing the benefits of e-communications in integrated marketing Essay

Discussing the benefits of e-communications in integrated marketing communications - Essay Example The inter-dependence of the various elements within the system has vast potential to establish a market that is sustainable as well as mutually satisfying. IMC, through e-communication greatly facilitates the success of the existing and new products and therefore needs to become intrinsic part of market strategy of the organizations. The core business strategy of any business heavily relies on the market strategy that facilitates its products and services to meet the needs and requirements of the people at large. According to Shultz, McCarthy’s principles of 4Ps of marketing have outgrown their effectiveness in the present age of information technology. In the past, the 4Ps (product, price, place and promotion) of marketing strategy were highly relevant mainly because of the three reasons: There was lack of variety within the products; people were exposed to limited means of publicity; and promotional activities were more localised (Shultz, 2001). Therefore, under the given restrained parameters, the strategy satisfied both the customers and the retailers. The equation is drastically changed in the contemporary times. Today, the technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. Integrated marketing communication therefore, becomes the most vital part of market strategy for all organizations to maintain a competitive edge over their rivals. The inter-dependence of the various elements within the system has vast potential to establish a market that is sustainable as well as mutually satisfying. Kotler has